Operation Value Add is currently on hiatus and will resume with Season 9 IF NEEDED since gee, SPN got renewed before Season 8 was half over!! <3
OPERATION VALUE ADD- We all love Supernatural but somehow the ratings just don’t bear that out. Maybe a lot of fans DVR it or rent it on iTunes or Amazon after it plays. Whatever the reason, the one thing a show needs to survive is advertisers. Whether the ratings are kickass or not shouldn’t matter if the most important measure of all works in our favor.
What is that measure? It’s called Return on Investment or ROI. It’s the amount of positive action a commercial generates. So if it’s iPad2 for example, they consider the ad a success if people who see the ad purchase one.
All publicity is good publicity so another metric of successful advertising is called brand awareness. That means how many people know your product or services by name and have a positive feeling about it.
Where do we come in?
What if every time an advertiser sponsored Supernatural, they got a value add. What if advertising during the show had the side effect of thousands of SPN fans tweeting about their product in a positive way? What if we also supported business that sponsored Supernatural by choosing their service or product? That would be a powerful value add. Get an ad during the show, reap a ton of positive social media mentions for free, and get a built in customer base for their products. I know if I was trying to reach the 18-45 demo, and I discovered that along with the normal results from my advertising, I’d get this huge social media bump, I would be all over it.
So our mission? Note the advertisers during the show or check out the Advertiser’s page after the show. Tweet positive things about the company. Thank them for advertising on Supernatural. Buy their products and services.
Let’s make advertising on Supernatural a huge benefit so that advertisers realize an active and engaged fan base can do much more for them than numbers.
Are you with me?
If so, follow the SPNNG blog, twitter (@spnng) or Facebook page, Retweet and Reblog and Share this message. Recruit your friends. The more people who participate, the bigger impact we’ll have. Check out the Advertisers page and get started any time. Make sure you mention Supernatural. Here are some example tweets:
I hate fast food but I love #McDonald’s because they sponsor #Supernatural. Hello Big Mac!
Wasn’t sure about seeing “Abduction” but then they advertised during Supernatural. I am so there!
Hopefully these help. If you need more ideas just tweet @spnng.