Supernatural National Guard
Join the Supernatural National Guard and be alerted to opportunities where we believe fans can make a real impact. Join us and be a part of acting to support the show in public ways using marketing and publicity. We will be engaging in actions and activities that can affect it's success. This can include advanced creative participation including making specialized art, logos, videos, copy. Just ask to learn more. What we hope to accomplish: Encourage people to watch Supernatural who haven't before. Make sure current viewers are tuning in every Friday. Increase awareness of the link between advertisers/sponsors of Supernatural and the show's survival. We believe the best defense is a good offence, and that means using a strategy to ensure the show's financial stability. Ratings=Good, but advertisers receiving direct financial and vocal support from show followers=Priceless We are not powerless, but our power is in our pocketbooks and it must be filtered through the people who are sponsoring the show. What we are: Creative, smart, committed people who want to genuinely do small things that will have a BIG impact to support Supernatural. Example: News that new CW president supports the show comes out, within 24 hours, Project Valentine is launched. There may also be opportunities for in person events/flash mob/media attention activities. Or a Season Premiere Party in Lawrence, KS for the Fandom which WE host. We think big, we pull in support and rally the troops and we make it happen. What we are not: A militant organization. Another fan club. Something to keep to yourself. Every SPN fan should be a card carrying member, and we will be sure to get you a card, as soon as we have the seal finalized and have them printed. :) Pass it on.
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Operation Value Add is currently on hiatus and will resume with Season 9 IF NEEDED since gee, SPN got renewed before Season 8 was half over!! <3
OPERATION VALUE ADD- We all love Supernatural but somehow the ratings just don’t bear that out. Maybe a lot of fans DVR it or rent it on iTunes or Amazon after it plays. Whatever the reason, the one thing a show needs to survive is advertisers. Whether the ratings are kickass or not shouldn’t matter if the most important measure of all works in our favor.
What is that measure? It’s called Return on Investment or ROI. It’s the amount of positive action a commercial generates. So if it’s iPad2 for example, they consider the ad a success if people who see the ad purchase one.
All publicity is good publicity so another metric of successful advertising is called brand awareness. That means how many people know your product or services by name and have a positive feeling about it.
Where do we come in?
What if every time an advertiser sponsored Supernatural, they got a value add. What if advertising during the show had the side effect of thousands of SPN fans tweeting about their product in a positive way? What if we also supported business that sponsored Supernatural by choosing their service or product? That would be a powerful value add. Get an ad during the show, reap a ton of positive social media mentions for free, and get a built in customer base for their products. I know if I was trying to reach the 18-45 demo, and I discovered that along with the normal results from my advertising, I’d get this huge social media bump, I would be all over it.
So our mission? Note the advertisers during the show or check out the Advertiser’s page after the show. Tweet positive things about the company. Thank them for advertising on Supernatural. Buy their products and services.
Let’s make advertising on Supernatural a huge benefit so that advertisers realize an active and engaged fan base can do much more for them than numbers.
Are you with me?
If so, follow the SPNNG blog, twitter (@spnng) or Facebook page, Retweet and Reblog and Share this message. Recruit your friends. The more people who participate, the bigger impact we’ll have. Check out the Advertisers page and get started any time. Make sure you mention Supernatural. Here are some example tweets:
I hate fast food but I love #McDonald’s because they sponsor #Supernatural. Hello Big Mac!
Wasn’t sure about seeing “Abduction” but then they advertised during Supernatural. I am so there!
Hopefully these help. If you need more ideas just tweet @spnng.
